sponsorship

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Depending on an association or club’s financial model, budget plans and current financial situation, the significance and role of sponsorship will vary. 
Sponsorship is often underestimated – many mistakenly assume that once sponsors have paid their money, the job is done. However, sponsorship activation and management is a complex and time-consuming activity which may require additional support.
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Sponsorship activation and management include:

• Identifying target sponsor industry / group
• Researching key contacts at potential sponsor target
• Developing sponsor target list
• Developing sponsorship packages
• Contacting potential sponsors
• Negotiating sponsorship deals
• Activating sponsorship
• Managing sponsor activation
• Liaising with equipment providers to ensure compliance to sponsors branding guidelines
• Regular communication (frequency as contractually agreed) with sponsors
• Liaising with sponsors for events (i.e. logos for banners, sponsor representatives attending, information for announcements)
• Post-event follow-up and debriefing with sponsors
• Managing sponsorship renewal and contract renegotiation
• Modifying sponsorship packages based on experience of current engagements / changing financial model / new requirements / market conditions and trends / sponsor feedback