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sponsorship

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Depending on an association or club’s financial model, budget plans and current financial situation, the significance and role of sponsorship will vary. 
Sponsorship is often underestimated – many mistakenly assume that once sponsors have paid their money, the job is done. However, sponsorship activation and management is a complex and time-consuming activity which may require additional support.
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Sponsorship activation and management include:

  • Identifying target sponsor industry / group
  • Researching key contacts at potential sponsor target
  • Developing sponsor target list
  • Developing sponsorship packages
  • Contacting potential sponsors
  • Negotiating sponsorship deals
  • Activating sponsorship
  • Managing sponsor activation
  • Liaising with equipment providers to ensure compliance to sponsors branding guidelines
  • Regular communication (frequency as contractually agreed) with sponsors
  • Liaising with sponsors for events (i.e. logos for banners, sponsor representatives attending, information for announcements)
  • Post-event follow-up and debriefing with sponsors
  • Managing sponsorship renewal and contract renegotiation
  • Modifying sponsorship packages based on experience of current engagements / changing financial model / new requirements / market conditions and trends / sponsor feedback

Telephone
+852 2517 8248
Address
Unit 2, G/F, Office Block 1, 92 Siena Avenue, Discovery Bay North, Lantau Island, Hong Kong
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All rights reserved - Copyright T8 Consulting Ltd 2016
  • about us
    • contact us
    • our clients
  • business issues?
  • why work with us
    • how we work
  • our team
    • Sharon McEneff
    • Steve Tait
    • Liz Nettleton
  • News Blog
    • Why Your Business Needs a Company Secretary
    • The Magic of Office & Business Administration Support
    • Association Management Support
  • Client Testimonials