sponsorship

business issues?
why work with us...
how we work...
get in touch

Depending on an associations or club’s financial model, budget plans and current financial situation, the significance and role of sponsorship will vary. 
Sponsorship is often underestimated – many mistakenly assume that once sponsors have paid their money, the job is done. However, sponsorship activation and management is a complex and time-consuming activity which may require additional support.
​
Sponsorship activation and management include:

• Identifying target sponsor industry / group
• Researching key contacts at potential sponsor target
• Developing sponsor target list
• Developing sponsorship packages
• Contacting potential sponsors
• Negotiating sponsorship deals
• Activating sponsorship
• Managing sponsor activation
• Liaising with equipment providers to ensure compliance to sponsors branding guidelines
• Regular communication (frequency as contractually agreed) with sponsors
• Liaising with sponsors for events (i.e. logos for banners, sponsor representatives attending, information for announcements)
• Post-event follow-up and debriefing with sponsors
• Managing sponsorship renewal and contract renegotiation
• Modifying sponsorship packages based on experience of current engagements / changing financial model / new requirements / market conditions and trends / sponsor feedback